Promotional Products are items that people use every day from coffee cups, key chains, pens, pencils, bags, hats, shirts, sweaters and more. Many business owners are missing out on critical marketing opportunities by not giving away promotional products to their prospective customers, clients and even their competition. Research has shown that promotional products can increase the foot traffic to a business location, event or visitors to a website by as much as 89%.

Why Do Promotional Products Work?

Promotional products work because of one reason: Top Of The Mind Awareness or TOMA as it’s referred to in the advertising world. When you give someone a promotional product with your company name, slogan and website address on that item you want them to think of you when they have a need for the service that you offer. You want prospective customers to call you first before they call your competitors so you don’t miss out a critical selling opportunity.

Your promotional products will give you the opportunity to increase the brand awareness for your company. Recent studies have shown that 69% of people who receive promotional products keep those items longer especially if they are useful products like coffee cups or calendars. Up to 83% of people who receive promotional products have said that they would like to receive more promotional items so you should never feel bad about mailing prospective customers new promotional products or giving away promotional products to people who come to your business location or even because your promotional products will always bring a return on your investment.

Promotional Products Marketing Strategy

You should always give out promotional products at any chance that you get especially if you can get something in return like a prospective customers name and telephone number. On your website you should give out promotional products in exchange for someone entering their name and email address to join your e-newsletter. Both strategies work great because you’re getting the chance to market your services to prospective customers and you’re not spending additional money on advertising or marketing.