When you own and operate your own remodeling business, you have your work cut out for you. Not only do you have to manage clients and workers on an ever shifting daily basis, you've also got to promote your business and stand out from all of your competition. It may seem a tall order at first, but with just a little creative effort, you can grab people's attention, and solidify your place as the best local remodeling business. Here are a few promotional ideas to get you started.
A great starting point for promoting your business is to pass out a branded tape measure to all your clients. Even after you do your job, they'll have to do work around their house from time to time. And if things get to tough for them, seeing your logo on the tape measure just might be enough to get them to give you another call. What's important is that you stay in a customer's mind long after your transaction has concluded.
Increase Your BusinessAnother great idea is to host your own home improvement podcast. Setting up a domain, and purchasing some recording recording equipment is fairly inexpensive. The show can help build your businesses' recognition, and expose your name to not only new potential clients, but clients who may not have otherwise heard of you at all.
Keep Them Coming BackIf you're not social networking, your seriously missing out when it comes to online promotion. Social networks are where huge portions of your potential customers spend much of their time while online. To completely ignore these sites is foolish, and hurting your company in the long term.
Lastly, if you're going to focus your business on a local level, you need to have plenty of exposure, which you can get through company vehicles and outdoor advertising. By the very act of simply driving around from one job to the next, you're promoting your company. And when it comes to outdoor advertising, just a couple of billboards and bus ads around the area you operate in can go a long way towards driving your business up.